MENU aims to improve e-commerce in Africa

September 14, 2016 • eCommerce

The Chief Executive Officer of, Iwayemi Ogomudia, has described its online and offline e-commerce platform as the first multi-dimensional marketplace and global marketing platform in Africa which is set to transform both local and global business.

Speaking at the pre-launch of the platform at the weekend in Lagos, Ogomudia said the passion for the development of e-commerce in the country birthed her dream for an e-commerce platform which will provide seamless online transactions for users.

She said: “Africa’s commercial supply chain network has always been under accessed, especially in an age with limitless possibilities where one can have access to everything at any time. The existing-commerce platform in our part of the world have done so much , giving limitless consumer access to only store owners, the single stakeholders in Africa’s  commercial supply network, a chain with multi-media and highly diversified stakeholders. The question is: what happens to the other stakeholders in this network?”

He added that Aniwura has come to make provisions for these stakeholders with services such as business-to-business (B2B), offline-to-online (O2O), and the ground breaking business-to-government (B2G).

Corroborating this, its Head of Operations, Obafemi Osinaike said has been patterned to provide a unique “interface for vendors and their customers across the world. We are fully aware of major challenges enterprises face in a difficult economic environment like ours, we have therefore initiated plans captured in our mission statements to facilitate sales and marketing, procurement and finances for business through innovative and collaborative I.T efforts. is equipped with cutting edge facilities with the capacity to build information technology support for government and business interactions, small and medium scale enterprises in line with our focus on business sustainability.

While commending the e-commerce platform, President, Association of Telecommunication Company (ATCON) Shola Teniola, commended the e-platform: “We need to start exporting our products, I challenge people directly and indirectly talented in Nigeria. And this what Aniwura is doing. So I really want to encourage to become the next Alibaba of Africa”.

Interswitch Chief Thomas Eze also said it was working in partnership with to ensure ease of payment and transaction which will in turn generate foreign currency for the country, especially in a time where the country has been declared to be in recession.

By Kokumo Goodie, Lagos, Nigeria

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