Safaricom has announced a suite of new data products that will offer its subscribers access to faster data more conveniently.
The new proposition will leverage Safaricom’s sustained investments in data infrastructure to provide a simplified purchasing experience for data users on the network.
Coupled with attractive pricing packages to suit various lifestyles, the product will allow subscribers to use their data for longer periods and extend data bonuses for use anytime during the day.
“At Safaricom, we are keen to democratize data so that the subscriber can reap the digital dividends that access to the internet can provide,” said Sylvia Mulinge, Director, Consumer Business, Safaricom.
“We listened to our subscribers and made the necessary changes to the customer journey to allow them to continue to enjoy the unparalleled data experience that only Safaricom can provide,” said Ms. Mulinge.
Safaricom has invested over Sh30 billion over the last financial year to boost its data offering, including delivering an advanced 4G product to the market as well as rolling out over 2,010 km of fibre in major cities across Kenya.
Data customers will now be able to select a new data plan that suits their needs from a menu of over 18 options – starting with 5MB of data for just Sh5 to packages for 50GBs (the highest capacity data bundle ever seen in the market) for just under Sh7,000.
With over 12 million subscribers accessing the internet through its network, Safaricom pioneered its LTE Advanced (4G) proposition in December 2014, launching the most advanced version of the 4G system for mobile networks in Nairobi and Mombasa.
Now also available in Kisumu, 4G promises to pass on significant improvements in data speeds and latency to its customers while maintaining superior voice quality.
The company already has the widest network coverage in the country, with over 3,382 base stations, nearly half of which are 3G-enabled, as well as the largest coverage for 2G by any mobile operator.
Safaricom was the first operator in Kenya to roll out mobile data in 2003 on the 2G platform, and later the company was the first to launch its 3G platform in 2008.
In the last financial year, Safaricom reported active monthly mobile data customers rose to 21% to register 11.6 million, forming 50% of Safaricom’s customer base and earning the company 14.8 Billion Kenyan shillings in revenues.