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The ABCD of Online Marketing

January 31, 2015 • Digital Marketing

These days, every business needs a professional website, and market its products on the Internet. Due to the increasing scope of online marketing, it’s important to build, check and evaluate an appropriate online marketing plan. When you develop a good plan, you get a better understanding of social media, blogging, SEO, content development and analytics.

In order to develop a good online marketing plan, you need all the help you can get. There are various online marketing programs that can help you achieve your specific goals. Besides professional programs, you can also use some effective tips to receive positive results.

It’s important to understand that organizing an online marketing campaign has a wider scope than search engine optimization or social media. It’s crucial to understand how different channels work together. This allows you to pass on the message to your customers and clients. In order to develop a good online marketing campaign, messages can be organized in four ways:

Narrative – The narrative allows you to create a story around the brand or product, and pass it on to the clients or customers via proper online channels. A narrative is the most important component of your content marketing campaign.

Development – Once the story has been properly outlined, you need to develop an appropriate message, which needs to be passed on to your target audience.

Interaction – When it comes to online marketing, you need to use several platforms to interact with your customers. Social media, blogging and email are some of the most popular mediums. It’s important to understand that your messages for each platform need to be constructed and distributed differently.

Planning – Last but not the least, you need to consider changing market trends, and plan your online marketing techniques accordingly. This allows you to use appropriate strategies, and deliver the content on time.

Effective Online Marketing Techniques

With the growth and development of internet over the last few years, the scope of internet or online marketing has increased substantially. These days, a lot of online marketing techniques come into play. The best part about implementing an internet marketing technique is that it does not take much investment.
Moreover, internet marketing techniques usually have a positive impact on your business. Most of the internet marketing techniques allow automation and reading for resources and information. In this section of the post, we will explain some of the most popular and effective internet marketing techniques.
Search Engine Marketing Channels

Search Engine Marketing   

This is one of the most effective online marketing techniques. Search engine marketing requires your web design and content to be search engine optimized. When internet users search for something on the internet, search engines display results according to their ranks. Search engine optimization allows you to get good search engine rankings. This brings more traffic to your website and may increase your conversion rate.

Forum Marketing

A forum is a webpage or website where people can discuss strategies, problems, opinions or anything they want. You can easily join a forum on the internet and participate in a discussion. The interesting thing is that forums usually allow a link back to your website. The signature text as a link would appear below your post. This is another way of bringing more traffic to your website.

Article Marketing

In article marketing, you simply write articles with genuine and original content and submit them to various web article directories. In your article, you can include a backlink to your website. People who read your article are usually looking for some information. If your article interests them, they would visit your website to seek more information.
Article marketing is one of the most economical and effective ways to build links to your website. It also plays an important role in improving your search engine rankings. Moreover, article marketing is free. However, you can also choose paid services, which give you some extra benefits.

Affiliate marketing

Affiliate marketing allows you to launch your own program, which can be easily joined by other people. Members of your program will use affiliate links and advertise your products. If members are able to convert a potential customer into a sale, they get a commission. However, you also need an affiliate program manager to do this. Many web companies provide such services at affordable rates.

Pay per Click advertising

This online marketing technique has been very popular among internet marketers for years. However, it is a paid service. You will publish your advertisements on other people’s websites. Whenever a user clicks your advertisement, you will have to pay the people owning that website. Google and Yahoo are the most popular pay per click services available on the internet.

Viral marketing

As the name suggests, viral marketing involves techniques which spread the word about your website quickly. You can make a software or an ebook and give it to people and ask them to pass it on freely. This will spread the word about your website. You can also create a funny video or song or anything that you think might bring you recognition. Just build anything that people would share and pass on quickly.

Link Purchase

With link purchases, you can buy the placement of your website’s link on other websites. Link purchase is commonly done for search engine optimization. Backlinks are one of the most important ways to get higher search engine rankings for your website. As a result, most web development companies suggest link purchases. Moreover, link purchases also bring more traffic to your website. However, you will have to buy link placement from a heavy-traffic website.

Social Bookmarking

Social bookmarking is the latest and most popular online marketing technique. In the last few years, social networking and bookmarking have been the best ways to generate more awareness and bring more traffic to your website. You can easily find many online bookmarking websites through which people can easily bookmark various places they like to visit on the internet.
These days, you can’t afford to overlook the importance of promoting your business online. With these online marketing techniques, you can easily build a strong online presence, and attract more customers to your business. It allows you to improve the conversion rate, and generate more profits.

Culled from www.simplilearn.com

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